Find And Develop Your Market

The main problem to starting business is to sell your product continuously. The first step you must have selling ability. The next step to maintain and developing your business must have a marketing strategy.

Marketing is one of the most important functions in business. It is the discipline required to understand customers' needs and the benefits they seek Two major factors of marketing are the recruitment of new customers and the retention and expansion of relationships with existing customers. The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs.

To running your marketing strategi you must have marketing plan. The Marketing Plan combines - for a given period (one year for example) and a given range of products and services - all aspects of an organizations' marketing efforts into one coherent plan. It tries to blend these efforts in a synergistic fashion for maximum results. Marketing plans will vary from organization to organization but all have the core components listed here.

Situation Analysis (SWOT)

The situation analysis examines all the aspects that may impact sales of a specific brand. The strengths and weaknesses should be focused upon the brand and its attributes, not the market conditions. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats.

• Strengths & Weaknesses: Highlight the strengths and weaknesses of the brand in the current marketplace.
• Opportunities & Threats: Identify potential opportunities and threats that exist outside the organization that may impact the brands sales potential. Focus on market trends, consumer confidence, and technology advances.
• Competitors: Analyzes what competitors are doing in the marketplace.

Goals

Identify the overall objective of the marketing plan, and include an estimate of the total market size along with an estimate of potential share the organization may capture. (Example: Market Size: $1 Billion per year in sales; Organization Share Potential: 20% of all sales.)

Action Plan

The action plan lists the specific actions that need to be taken to reach the goal of the marketing plan, and also lists which department or person in the organization is responsible for carrying out the action.

Budget

Specify the total resource allocation available for the marketing plan, and the potential return on this investment.

Measures

Describe the tools that would be used to determine the success or failure of the marketing plan. These tools should show objective results, preferably detailing revenue generation compared to previous estimates of potential.

.